IBTW Assistant

Expert in outdoor furniture & design

Welcome to IBTW

Ask me about our collections, designers, materials, or the Trade Program

Digital-First Approach

IBTW was built as a digital-native company from day one. Our technology infrastructure automates the processes that traditionally required large teams — prospecting, marketing, client management, and logistics coordination — enabling a lean operation that scales without proportional cost increases.

Intelligent Prospecting

Our platform continuously identifies and qualifies potential designer partners through analysis of professional activity, project portfolios, and market signals. This intelligent approach ensures that outreach is targeted, relevant, and respectful of designers' time — connecting the right collections with the right professionals at the right moment.

Automated Marketing Engine

Content creation, campaign management, and multi-channel distribution are orchestrated through an automated marketing system. From social media to email nurturing to Answer Engine Optimization (AEO), the platform ensures consistent brand presence across all relevant channels without requiring a large marketing team.

CRM & Analytics

Every client interaction is tracked, scored, and optimized through our integrated CRM system. Real-time analytics provide visibility into pipeline health, conversion patterns, and market trends — enabling data-driven decisions that continuously improve performance.